Google & Bing Ads

Challenge

Increase LTR (Long-Term Revenue) by a measurable amount and set important KPIs for the campaign. Our main goal is to provide new patient/customer bookings for client utilizing a Google/Bing Ads campaign.

Strategy

Create dynamic media that performs well for the specific niche, build ideal patient/customer avatars, and define location/conversion goals. Build and run a profitable campaign with measurable ROAS (Return On Ad Spend). Coach client on follow up and closing strategies for new patient/customer leads and implement process with their staff to best maximize profit potential.

Approach

Run marketing campaigns with our signature full scope approach. From building and running the campaigns to dynamic creatives and follow up touch points, our goal is to not only create new revenue for our clients, but also educate and deploy profitable systems/processes to automate sales/follow-up to maximize profitability for our campaigns. In this way, we aim to create a long-lasting partnership and stray from the “just another marketing agency” ideals.

The Process

Insight into how we build your campaigns.

Define Your Ideal Customer Avatar

We hop on a call, dive into your business and get REAL specific. Our goal is to build your IDEAL patient/customer, and learn the behaviors/psychology that best helps us target them. Luckily, our staff is well-trained and since we’ve done this countless of times, we have proven templates to start with, and focus on tailoring these towards your business.

Create Squeeze Pages

Our team gets a feel for your style and uses the knowledge we have on what works for your industry, and we come up with a couple of variations of landing pages that will get your customer’s attention. The average human attention span online is 8 seconds, but that’s if we capture their interest in the first 1.5 seconds. This step is important to the success of your campaign, and our experts know exactly how to create high converting funnels.

Build Attractive Offers

Due to consumerism and competitive marketing from your competitors, in order to coerce your ideal patient/customer to give you their info, they have to be motivated to believe that they’re getting a “super deal”. This doesn’t always mean you have to give up on your margins, though. We create attractive offers to encourage sign-up rates without killing your bottom line. The wording, or “copy” is essential here, as we just have to persuade them to believe they’re getting a “super deal”. Our copy specialists nail this piece so that your campaign takes off.

Create, Test, & Scale Campaigns

The biggest factor on whether a campaign will be profitable is data. Thankfully, we’re a data-driven agency and have already collected tons of data on your niche. Due to this, we adhere to our guidelines to save you ad spend from the get-go, and shorten the “testing” period. We manage, tweak, and optimize your campaign based on previous industry data to increase your ROAS (Return On Ad Spend) and provide you with winning campaigns.